The Glenfiddich Spirit of Scotland Awards
Artisan PR has managed the media partnership and media relations activity for The Glenfiddich Spirit of Scotland Awards for over a decade.
Developed for the leading single malt whisky brand to showcase its commitment to excellence and to encourage Scots to express their pioneering spirit, The Glenfiddich Spirit of Scotland Awards is an annual awards scheme in which the public vote for the Scots who have inspired them most in the past year. The Award categories range from Art, Sport and Music to Writing, Screen, Business, Food and the Environment. Run in partnership with Scotsman Publications, readers are invited to vote for a shortlist of nominees in 8 different categories and also select their "Top Scot". The nominees in each category are chosen by a judging panel but the final winners are determined by public vote.
The Results
- Voting in the scheme has grown year-on-year
- The Awards ceremony is attended by Scotland's leading cultural figures including the First Minister and has become one of the premiere events in the Scottish events calendar.
- Previous winners include some of Scotland's most admired sons and daughters: Ian Rankin, Sir Alex Ferguson, Sharleen Spiteri, Kirsty Wark, Ewan McGregor, Chris Hoy and Susan Boyle.
- The media partnership with Scotsman Publications delivers 8 double-page spreads within The Scotsman Magazine/Scotsman. All coverage carries Glenfiddich logos, images and corporate copy on Glenfiddich and its products.
- Additional media relations activity on the nominees and winners resulted in over 40 items of coverage across Scottish regional and local media in 2010.