YVONNE BRUCE Director
Yvonne has worked in public relations for over 14 years in a mix of in-house and consultancy roles spanning the public and private sector. The first four years of her career were spent as press officer for the West Midlands Regional Health Authority, and Edinburgh City Council where she gained extensive hard news and crisis management experience. Whilst Account Director for a leading UK agency, Yvonne initiated the Glenfiddich Spirit of Scotland Awards scheme which won the UK Consumer Campaign Sword of Excellence Award from the IPR in 1999. She holds a BSc in Biological Sciences, Communication Advertising and Marketing Certificate and is a Member of the Chartered Institute of Public Relations.